Where to start

Connecting a broadcaster and your organization’s social media accounts can help you spread the word about your nation and track your organization’s supporters across multiple platforms. Your broadcaster will be able to post directly to social media, monitor activity that mentions your social media accounts, and automatically import prospects from both Twitter and Facebook.

You may have connected your social media accounts during installation. You can always review your settings or setup a new broadcaster.

All things broadcaster-related live in the Communication tab.

Connecting a Facebook page

When your organizational Facebook page is connected to a broadcaster, your nation will pull in everyone who either likes one of your Facebook posts or comments on a post. To track their interest you can tag people who engage with your Facebook content. Your organizational Facebook page is different from your personal Facebook profile, but you will need to have administrative access to the page through your personal profile to connect it to your broadcaster. 

📌 Note: Facebook information is put in the queue to be updated in your Nation every other even hour (i.e. 12am, 2am, 4am, etc.).

To connect a Facebook page, go to Communication > [Broadcaster name] and click on Connect your Facebook account. This will direct you to Settings > Facebook.

If your NationBuilder profile is already connected to your personal Facebook account, it will recognize your personal Facebook account and you will be given the option to choose a public Facebook page to connect to the broadcaster.

If your profile is not connected to your Facebook account, you will need to click the Connect your Facebook account button and log in. This will attach your personal Facebook account to your profile. It will also allow you to view a list of Facebook pages you administer and select the page to attach to the broadcaster.

Each broadcaster can be connected to a single public Facebook page. Private Facebook pages, personal Facebook accounts, and Facebook groups cannot be connected to a broadcaster.

Once a Facebook page is connected to the broadcaster, new options will appear in Settings > Facebook. You can automatically tag, add a person to a path, and assign a point person when someone posts on to your Facebook page. A point person will not be assigned if one already exists.

We recommend adding the person to a path and giving her a point person to ensure Facebook supporters receive feedback. We find it is better to tag people based on the specific post they interacted with rather than adding a generic tag to all Facebook supporters.

Types of Facebook page interactions logged in a nation:

  • Someone comments on an official post in a Facebook page

  • Someone creates a new post on a Facebook page

  • Someone likes an official post in a Facebook page

  • Someone likes an unpublished post from a Facebook page

  • Someone comments on an unpublished post from a Facebook page

  • Someone RSVPs to an event via Facebook - if that Facebook event is connected to an event in your nation.

The entire list of people who have liked the Facebook page cannot be added to your people database. It is also not possible to access an individual person's friends list in a nation. 

Posting to social media from your nation

When you connect a Facebook page to a broadcaster you can post to social media from within your nation. On the dashboard of your broadcaster you can compose a post for Facebook.

You can draft a Facebook post from [Broadcaster Name] > Facebook > Page posts:

You can view all scheduled Facebook posts from [Broadcaster Name] > Facebook > Scheduled. From here, you can edit the day/time the post will be published or delete the post.

Selecting a primary broadcaster for your website

A primary broadcaster is the default voice for your website. Your site will use this broadcaster’s name and email address when sending autoresponse emails. You can change the primary broadcaster by going to Website > Site Settings > Basic > Broadcaster and selecting your choice from the dropdown menu. If you have multiple websites, you can set a different primary broadcaster for each.

Once you set the primary broadcaster and connect your social media accounts as outlined above, Facebook and Twitter icons will display near the bottom of your website. These icons will link to the accounts connected to your broadcaster. If you do not have Facebook page and Twitter account connected, these icons will not display. 

Understanding broadcasters
Sharing your site on social media
Use NationBuilder to get more value out of your Facebook page
Optimizing your content for social media


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