Social media has become a powerful tool to boost the success of organizations, teams, and campaigns. Reaching out directly to your community’s social media influencers can be a great way to increase the impact of your digital footprint!
Use the filter criteria "Twitter followers" or "Bio contains" to find some of your most influential Twitter followers. Then, send them a direct message on Twitter to request they tweet about your cause, helping to broaden your reach.
For example, if you're an animal rights advocacy group you may want to filter by "Number of Twitter followers is greater than 500" and "Bio contains animal lover" to find the people on Twitter that would be most likely to tweet about your organization and encourage others to take action.
Social media influencers can be one of your biggest assets in growing your community. Empowering these influencers to take action will be crucial to inspiring change across social media and beyond.