Communication is a two way street. Your supporters are going to engage with you and let you know what they care about. Analyze your email/text stats and social media engagement to learn what's most important to them.
Email and text blast stats
You'll find email stats under Communication > [Broadcaster name] > Email. Locate the sent email blast. Hover over the blast and click Edit next to the email blast or click on the slug. Stats will appear in the Dashboard section of your email blast.
You can click on "opened" to see a list of all the people who opened the email. From here you could add them to a list of folks who regularly engage with your nation or who care specifically about the subject of the email.
Visit People > Filters to search for who has opened an email from a specific broadcaster in a certain amount of days or just opened a particular email blast.
You can also check text blast stats (as well as create lists and use filters for them) in the same manner by navigating to Communication > [Broadcaster name] > Texting.
Social media engagement
Tag people who have interacted with your social posts to track and target who is most engaged.
All posts published by a broadcaster's Facebook page will display at Communication > [Broadcaster name] > Facebook > Page posts.
When people like the post on Facebook, they will be listed in the bottom left corner of the post. A an arrow will appear in the top right corner. Click on the arrow and it gives you the option to tag people who liked the post. This will allow you search for them later in the People section.