Overview
The Contributors dashboard provides comprehensive insights into your supporter base and contribution patterns. This powerful tool helps you monitor contributor growth, identify demographic patterns, and understand supporter behavior over time. While the Transactions dashboard focuses on financial data and revenue patterns, the Contributors dashboard helps you understand the people who are funding your organization.
Understanding dashboard filters
At the top of the Contributors dashboard, you'll find a set of filters that allow you to segment your data for more targeted analysis:
Year: Select which year's data you want to analyze
Nation: Filter contributors by the nation they belong to
Tag: Filter contributors by specific tags assigned to them.
📌 Note: Select multiple tags to return contributors who have at least one of those tags.
Status: View data for new or retained contributors.
A new contributor is a person who made a transaction for the first time in the selected year
A retained contributor is a person who made a transaction in the selected year and the previous year
State: Filter by geographic state
Postal Code: Narrow down to specific postal/zip code areas
Revenue Type: Analyze by contribution type (donations, memberships, tickets)
These filters can be used in combination to drill down into specific segments of your contributor data.
Key metrics summary
The dashboard displays four key metrics at the top of the screen, providing a quick overview of your contributor performance:
Total Transactions: The number of financial transactions processed
Total Revenue: The total amount of money raised
Total Contributors: The number of unique individuals who made financial contributions
Average Transaction: The average amount per transaction
Each metric includes a year-over-year comparison showing the percentage change and absolute difference versus the previous year's performance to date (PYTD).
📌 Note: Green upward arrows indicate growth compared to the previous year, while red downward arrows would indicate a decrease.
Monthly tab
The Monthly tab provides time-based analysis of your contributor performance with two side-by-side visualizations:
Revenue by month
Bar chart displaying your monthly revenue totals
Current year (darker blue) and previous year (lighter blue) shown for comparison
Y-axis shows revenue amounts, X-axis shows months of the year
Contributors by month
Bar chart showing the number of unique contributors each month
Current year (darker blue) and previous year (lighter blue) shown for comparison
Y-axis shows contributor count, X-axis shows months of the year
This view helps you identify seasonal patterns, track year-over-year changes in revenue and contributors, and spot months that typically perform best or worst for fundraising.
Type tab
The Type tab breaks down your contributor base by geography and revenue sources:
View toggle options
Show visualizations in terms of contributors or revenue:
Contributors: Shows metrics focused on contributor counts
Revenue: Shows metrics focused on revenue amounts
Sources summary
Shows contributor counts from different revenue types:
From Memberships: Total contributors from membership fees
From Donations: Total contributors from donations
From Events: Total contributors from event tickets
Each category displays:
Total amount for the current year
Year-over-year comparison with previous year (percentage and absolute difference)
Contributors by Location
World map visualization showing geographic distribution of contributions
Larger and darker circles indicate a higher concentration of contributors
Provides a global view of where your support is coming from
This view helps you understand which contribution sources are attracting the most supporters and driving your fundraising success.
Source tab
The Source tab provides insight into where your contributors are located with two visualizations:
View toggle options
Show visualizations in terms of contributors or revenue:
Contributors: Shows metrics focused on contributor counts
Revenue: Shows metrics focused on revenue amounts
Revenue by Nation
Horizontal bar chart showing contributor counts for each nation in your NationBuilder account
Current year (darker blue) and previous year (lighter blue) shown for comparison
Y-axis shows nation names, X-axis shows contributor counts
Revenue by State
Horizontal bar chart breaking down revenue by geographic states
Shows which states are generating the most contributors
Current year (darker blue) and previous year (lighter blue) shown for comparison
Y-axis shows state names, X-axis shows contributor counts
This view helps you identify your strongest nations and geographic areas of support and target your outreach efforts accordingly.
Common use cases
Here are some ways to use the Contributors dashboard to improve your supporter engagement strategy:
Geographic targeting: Identify regions with a high concentration of contributors to focus in-person events or region-specific messaging.
Seasonal planning: Schedule acquisition campaigns during months that historically show the strongest contributor growth.
Campaign effectiveness: Compare contributor growth before and after specific campaigns to measure acquisition effectiveness.
Supporter diversification: Monitor the balance between different supporter types (membership holders, donation contributors, event attendees) to build a more resilient community.
Year-over-year analysis: Compare current performance against previous years to track growth in your supporter base or identify segments needing attention.