Overview
The Growth dashboard provides comprehensive insights into how your community is expanding over time. This powerful tool helps you monitor total audience size and new person acquisition, track contactability metrics, and identify how people are entering your nation.
Understanding dashboard filters
At the top of the Growth dashboard, you'll find a set of filters that allow you to segment your data for more targeted analysis:
Year: Select which year's data you want to analyze
Nation: Filter people by the nation they belong to
State: Filter by geographic state
Tag: Filter people by specific tags assigned to them
📌 Note: Select multiple tags to return contributors who have at least one of those tags.
Recruited by: Filter people based on who recruited them
Contactability status: View people who are emailable, textable, or just generally contactable (emailable or textable)
Entry point: View people who entered your database through a specific channel (e.g., through a file import, by signing up on a website page)
Website page: Filter by the specific website page through which people joined
These filters can be used in combination to drill down into specific segments of your growth data.
Key metrics summary
The dashboard displays two primary metrics at the top of the screen, providing a quick overview of your community growth:
Total People: The total number of people in your NationBuilder database as of the current date
New People: The number of new people added to your database during the selected year
📌 Note: Each metric includes a contactability breakdown showing how many people are contactable (emailable or textable), emailable, and textable.
Growth tab
The Growth tab provides growth trends for your people database with two visualizations:
Total people
Cumulative line chart showing your total database size over time
Y-axis shows total people count, X-axis shows time
New people
Bar chart showing the number of new people added each month
Current year (darker blue) and previous year (lighter blue) shown for comparison
Y-axis shows new people count, X-axis shows months of the year
This view helps you understanding both your long-term growth trajectory and your recent acquisition trends.
Entry tab
The Entry tab breaks down how people are entering your database with two visualizations:
People by entry point
Horizontal bar chart showing the channel through which people first entered your database
Current year (darker blue) and previous year (lighter blue) shown for comparison
Y-axis shows entry points, X-axis shows people count
Entry points include:
Website page - People who signed up through your website
Import file - People who were added via a file import
Manually added - People who were manually added in the control panel
Another nation - People who were added via data sharing with another nation
Texted broadcaster - People who were added because they texted a broadcaster in your nation
Emailed broadcaster - People who were added because they emailed a broadcaster in your nation
Called broadcaster - People who were added because they called a broadcaster in your nation
Twitter import (legacy) - People who were added via the (now deprecated) Twitter import feature
Facebook import (legacy) - People who were added via the (now deprecated) Facebook import feature
Other - This includes people added via the API
People by website page
Horizontal bar chart breaking down which specific website pages are driving signups
Current year (darker blue) and previous year (lighter blue) shown for comparison
Y-axis shows website page names, X-axis shows people count
This view helps you identify which acquisition channels and specific pages are most effective at growing your community.
Source tab
The Source tab provides insight into who is recruiting people to your database with two visualizations:
People by recruiter
Horizontal bar chart showing which people are most effective at recruitment
Y-axis shows recruiter names, X-axis shows people count
People by nation
Horizontal bar chart showing how many people are in each nation
Current year (darker blue) and previous year (lighter blue) shown for comparison
Y-axis shows nations, X-axis shows people count
This view helps you recognize top recruiters and understand your organizational structure's growth patterns.
Location tab
The Location tab provides geographic analysis of your community with two visualizations:
People by state
Horizontal bar chart showing the distribution of people added across geographic states and provinces
Current year (darker blue) and previous year (lighter blue) shown for comparison
Y-axis shows state/province names, X-axis shows people count
People by location
Interactive world map visualization showing global distribution of your community
Larger and darker circles indicate higher concentrations of people in specific regions
Helps identify regions with strong presence and areas for potential expansion
This view helps you understand where your new supporters are geographically located.
Common use cases
Here are some ways to use the Growth dashboard:
Acquisition analysis: Track which months historically perform best for adding new people to plan campaign timing.
Channel optimization: Identify your most effective entry points and website pages to focus resources on high-performing acquisition channels.
Team performance: Recognize top recruiters and understand which team members are most effective at community building.
Geographic expansion: Use location data to identify strong regions and areas where you could expand your presence.
Contactability monitoring: Track the quality of your growth by ensuring new additions are contactable via email or text.
Year-over-year comparison: Compare current acquisition rates against previous years to measure the effectiveness of your growth strategies.
Long-term planning: Use the cumulative growth chart to set realistic goals and project future community size.