Overview
The Email Performance dashboard provides comprehensive analytics on your email communications, allowing you to track engagement metrics, monitor delivery rates, and evaluate the effectiveness of your email campaigns. This powerful tool helps you understand how your audience interacts with your messages so you can optimize your email strategy for better results.
Filter Options
At the top of the dashboard, you'll find several filtering options to help you analyze specific segments of email data.
Nation: Select which nation's email data to display (for organizations with multiple nations)
Broadcaster: Filter by the person who sent the emails
Blast Name: Filter by specific email campaign names
Recipients: Filter by the number of recipients in blasts (e.g., 0-20, 20-50, etc.)
Time Span: Select the time period for your analysis (e.g., All Time, Last Month, Custom Range)
These filters work together to help you focus on specific email campaigns or time periods for more targeted analysis.
Key Performance Metrics
The top section of the dashboard displays three critical email performance indicators:
Blasts sent: Total number of email blasts sent during the selected period
Emails sent: Total number of individual emails delivered across all blasts
Delivery rate: Percentage of emails successfully delivered to recipients' inboxes
These metrics provide a high-level overview of your email activity and delivery success.
Overview Tab
The Overview tab provides visual representations of your email performance over time, with two main charts:
Opens & Clicks
This chart displays:
Open Rate: Percentage of delivered emails that were opened
Click Rate: Percentage of opened emails where recipients clicked on a link
Changes in these metrics over time
Icons to show how your open and click rates compare to industry standards
click rate: 3%+ | open rate: 20%+
click rate: 1-3% | open rate: 10-20%
click rate: 0-1% | open rate: 0-10%
The chart uses different colors to distinguish between opens (light blue) and clicks (dark blue), making it easy to track performance trends over time.
Spam & Unsubs
This chart shows:
Unsubscribe rate: Percentage of recipients who opted out after receiving your emails
Spam rate: Percentage of recipients who marked your emails as spam
Changes in these metrics over time
Icons to show how your open and click rates compare to industry standards
- spam rate: 0-1% | unsubscribe rate: 0-0.5%
- spam rate: 1-2% | unsubscribe rate: 0.5-1%
- spam rate: 2%+ | unsubscribe rate: 1%+
The chart uses different colors to distinguish between unsubscribes (light blue) and spam reports (dark blue), helping you monitor list health over time.
Blasts Tab
The Blasts tab provides a detailed breakdown of individual email blast performance, displaying:
Blast Name: Name of each email blast
Date Sent: When the blast was sent
Delivered: Number of emails successfully delivered
Verified Opens: Number and percentage of recipients who opened the email
Verified opens exclude machine opens from services like Apple’s Mail Privacy Protection, which automatically shows emails that have been opened to protect recipient privacy.
Clicks: Number and percentage of recipients who clicked links in the email
Unsubscribers: Number and percentage of recipients who unsubscribed
Spam Reported: Number and percentage of recipients who reported the email as spam
This detailed view allows you to compare the performance of different campaigns side by side and identify your most effective email strategies.
Understanding Email Metrics
Here are what these key metrics tell you about your email performance:
Open Rate: Indicates how compelling your subject lines and sender name are
Click Rate: Shows how engaging your email content and calls-to-action are
Unsubscribe Rate: Reflects audience satisfaction with your email content and frequency
Spam Rate: Indicates potential issues with content, targeting, or sending practices
Using Performance Data
Here are some ways to leverage the Email Performance dashboard:
Compare blasts to identify what content and subject lines perform best
Track trends in open and click rates to measure audience engagement over time
Monitor list health through unsubscribe and spam rates
Test and optimize sending times, subject lines, and content based on performance data