Overview
Email Insights is your central hub for understanding and improving your email communication strategy. It provides powerful analytics to help you track and optimize your email performance.
Key Dashboards
Performance dashboard
Get a bird's-eye view of your email efforts:
Total number of email blasts
Total emails sent
Delivery rates
Open and click rates
Spam and unsubscribe metrics
Engagement rates for individual blasts
Audiences dashboard
Understand the email engagement of different segments of recipients. You get all the same metrics and visualizations from the Performance Dashboard, but you can segment recipients by:
Tag
State
Postal code
Email domain (e.g., gmail.com)
Common use cases
Track how your audience engages with your emails
Identify what content resonates
Improve email strategy based on data-driven insights
Monitor list health and deliverability