📌 Note: This feature is only available for customers using the advanced email editing experience. Please contact help@nationbuilder.com if you would like to be updated to the new editor.

What’s email preview text?

Preview text (also called preheader text) is the brief text usually displayed directly after the subject line when viewing an email from the inbox. By default, email clients will display the first 30-40 characters of your email, which may not always be ideal.

Define your email preview text

When creating an email blast, you can specify exactly what you want for preview text. In the Review and send step of your email blast, NationBuilder will approximate how your name, subject, and preview text will display in an inbox. You can always send a test email for additional verification.

Make sure your custom email theme supports the preview text field

While all stock NationBuilder email themes support the preview text field, custom themes must be updated. To allow your custom theme to support preview text, find <body> in the HTML template and add {{ preview_text }} immediately after it.

We recommend you do not alter the {{ preview_text }} tag in any way (such as using a filter or concatenating it), as this could result in unexpected behavior. If modified, you will see a note on Review and Send to make sure your theme supports this field, as we may be unable to detect it.

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