Communication

Create a more effective outreach strategy using targeted email blasting, text messaging, and social media to engage your most influential people.

33 articles in this collection
Written by Lauren Rowse, Jay Godfrey, and Erika Avellaneda Celis

Workflow guides

Sending a targeted email

Learn how to identify a precise audience of recipients and then send them a personalized email blast - from start to finish

Written by Jay Godfrey
Updated over a week ago

Set up an inbox and view incoming emails

You've probably noticed NationBuilder doesn't have a traditional "inbox," instead we recommend creating an email path.

Written by Jay Godfrey
Updated over a week ago

Build interest in your nation

Using techniques to engage people both inside and outside your network is key to building long lasting relationships with your community.

Written by Jay Godfrey
Updated over a week ago

Set up your broadcaster

Understanding broadcasters

Broadcasters are the voices who speak publicly on behalf of your nation. All external communications are organized around broadcasters.

Written by Jay Godfrey
Updated over a week ago

Connect an email address to a broadcaster

When you attach an email address to a broadcaster, you can send email blasts to your community!

Written by Jay Godfrey
Updated over a week ago

Authenticate your email

If the custom domain you send email blasts from isn't hosted by NationBuilder — authenticate it to protect your email deliverability

Written by Jay Godfrey
Updated over a week ago

Benefits of receiving email in your nation

We recommend receiving incoming email. By accepting incoming email for a broadcaster, people will be able to reply to your email blasts.

Written by Jay Godfrey
Updated over a week ago

Forward email to a broadcaster

After connecting a third-party email address to a broadcaster, you may want to forward your email to that broadcaster.

Written by Jay Godfrey
Updated over a week ago

Connect your Twitter account to a broadcaster

Connecting a broadcaster to your social media accounts can help you spread the word and track supporters across multiple platforms!

Written by Jay Godfrey
Updated over a week ago

Connect your Facebook account to a broadcaster

Connecting a broadcaster to your social media accounts can help you spread the word and track supporters across multiple platforms!

Written by Jay Godfrey
Updated over a week ago

Create a phone number and access voicemail

Your nation’s phone number is a great place to track and consolidate incoming calls to your organization.

Written by Jay Godfrey
Updated over a week ago

Send communications

Understanding Text Deliverability

It’s important to know how your texts are delivered, what prevents them from reaching your supporters, and how this differs from email.

Written by Erika Avellaneda Celis
Updated over a week ago

Configure preview text

How to add preview text in an email blast

Written by Lauren Rowse
Updated over a week ago

Create an email blast

Sending bulk email is a powerful engagement tactic. It allows you to quickly and effectively message your subscribers with calls to action.

Written by Jay Godfrey
Updated over a week ago

Add a button to an email blast

You can add clickable buttons to email blasts to send people to specific pages on your website.

Written by Jay Godfrey
Updated over a week ago

Smart fields in email

Smart fields make it easy to dynamically personalize your email blasts for each recipient with variable data pulled from your nation

Written by Jay Godfrey
Updated over a week ago

Create a custom email theme

If you do not want to use a public email theme, you may create your own custom one.

Written by Jay Godfrey
Updated over a week ago

Send and view one-to-one email

If you're set up to receive incoming email via a broadcaster, you can integrate one-to-one email with your people database.

Written by Jay Godfrey
Updated over a week ago

Create a multi-column email layout

You can replicate a traditional multi-column layout for email blasts in NationBuilder.

Written by Jay Godfrey
Updated over a week ago

Integration details with Facebook

The scoop on NationBuilder's integration with Facebook.

Written by Jay Godfrey
Updated over a week ago

Tag people who liked a Facebook post

If you've linked a Facebook page to a broadcaster in NationBuilder, you can quickly tag all the people who liked a post.

Written by Jay Godfrey
Updated over a week ago

Send and receive text messages

People are with their mobile phones 24/7. Use bulk text blasts to get your message opened faster, and text keywords sign people up easier.

Written by Jay Godfrey
Updated over a week ago

Social targeting: Facebook and NationBuilder

NationBuilder's social targeting model turns digital media into an integral part of your Nation’s success.

Written by Jay Godfrey
Updated over a week ago

Create a text keyword

Action pages in NationBuilder let you set up text message keywords that users can text to take the action linked to the page.

Written by Jay Godfrey
Updated over a week ago

Manage email

Understanding email open rates

We calculate the open rate of an email blast using only verified opens so that the results you see are accurate and actionable.

Written by Lauren Rowse
Updated over a week ago

How to optimize your email deliverability

Email blasting is a key tool for any organization. This HOWTO will outline ways in which you can optimize your email deliverability.

Written by Jay Godfrey
Updated over a week ago

Understanding email opt-ins and unsubscribe links

Learn about communication consent, and how to collect and manage subscription preferences from subscribers

Written by Jay Godfrey
Updated over a week ago

How to maintain a healthy email list

Learn the basic steps to restore and maintain the health of your email list.

Written by Jay Godfrey
Updated over a week ago

Understand the results of your email blast

Learn how to read your email engagement metrics — open rate, bounce rate, etc. — so that you can improve your blasts' performance

Written by Jay Godfrey
Updated over a week ago

Emailable status

When you send an email blast your email list will immediately be updated with what email addresses were bad, or caused bounces.

Written by Jay Godfrey
Updated over a week ago

A/B test your email blasts

A/B testing sends two versions of your email blast to measure which version receives the most engagement from your recipients.

Written by Jay Godfrey
Updated over a week ago

Understanding spam

Learn about email block lists, spam filters, spam traps, and other hard obstacles to email delivery

Written by Jay Godfrey
Updated over a week ago

Use split lists to test your emails

This outlines how to manually split test your emails. Automatic email A/B testing is available to those on the Team plan or above.

Written by Jay Godfrey
Updated over a week ago