How do I get registered for 10DLC?
Follow the steps outlined here to register directly in your control panel.
What is 10DLC registration, and why do we have to comply with it?
A2P 10DLC registration is a protocol that is part of a system in the United States that requires businesses to be verified to send texts to people through an app like NationBuilder.
An information hub known as The Campaign Registry (TCR) is the entity that sets out the requirements. The Campaign Registry has a mission to "provide a simplified, fair, and unbiased service by working with carriers, messaging companies, and industry partners to establish common standards for A2P 10DLC messaging." They work in close collaboration with cellular phone providers in the United States and Canada.
Where can I register for 10DLC?
Go to Settings > Phone numbers > Compliance and registration in your control panel.
How do I know if my organization needs to register for 10DLC?
If your organization sends text messages through NationBuilder to recipients in the United States from a 10-digit phone number ie: 555-555-5555, then you need to register for 10DLC.
What is different about the process for 527 political organizations?
If you are a 527 political organization that sends high volumes of text messages (10,000+/mo), you must register with Campaign Verify (a separate entity) before completing registration. This additional vetting process is mandated by TCR to successfully register political entities.
Why should we comply with these new requirements?
It's important to comply with registration requirements so your messages are sent from a "verified" organization, resulting in the best deliverability, which in turn leads to better engagement with your supporters.
Registering your account will also increase how quickly your messages get delivered to recipients, which is particularly helpful if you're texting larger audiences.
What happens if we are not registered?
Organizations that are not registered will see their text messages filtered or throttled by cellular phone carriers, meaning they will not be delivered to their intended recipients because they are not coming from a "verified" organization.
Can we opt out of this registration?
You may opt out of this registration; however, you will not be able to send text blasts through NationBuilder if you are not registered for 10DLC. Registration is required for anyone sending text blasts to US-based recipients through NationBuilder.
Will NationBuilder stop our messages if we don't register?
Yes. Mobile carriers have declared that any organization sending texts within the US needs to register with the Campaign Registry.
Does 10DLC registration affect organizations in Canada?
Today, only organizations that send text messages to recipients in the United States need to register. So if your organization is in Canada but you send text messages to supporters in the USA, you need to register.
Canada is introducing its own equivalent registration requirement for texts sent to Canadian recipients. We'll update this article with next steps once that process is available in your control panel.
Can NationBuilder help my organization get registered?
Registration is self-service: you'll complete it directly in your control panel under Settings > Phone numbers > Compliance and registration. Wherever possible, we pre-fill information we already have on file for your organization, so you're only asked to provide or confirm what we can't supply on your behalf.
If any part of your registration is rejected, you'll be notified with details on exactly what needs fixing, and you can correct and resubmit it yourself. See 10DLC Registration Errors for more detail.
Does registration have a cost?
Yes, registration does have a cost. If your monthly texting capacity is less than 10,000 messages, you will be registered as a "Low Volume" sender. This registration tier costs $5/mo.
If your monthly texting capacity is 10,000 messages or more, you will be registered as a "High Volume" sender. This tier costs $16/mo. Vetting organizations for high volume is a more intensive process, which is why this cost is higher.
If you are a 527 political organization, you will also need to register with Campaign Verify, which has an associated one-time fee of $95.
If you change your texting capacity, we will automatically update your registration type (Low or High) accordingly.
I already submitted my registration! Why am I still seeing the warning message when I create a text?
Your registration likely hasn't completed yet. Brand registration is typically approved within a few minutes, but Campaign registration takes longer, since it goes through a review process outside of NationBuilder's control. You can check the current status any time under Settings > Phone numbers > Compliance and registration.
If it's been a couple of months since you submitted your Campaign registration and you haven't received an update, reach out to [email protected].